Branding Standards

Jefferson State’s official colors are below, and official logos and other marketing graphics are linked on this page. These designs should not be altered in any way without approval by the Community and Media Relations Office. When inserting these and other images into a document, resizing should only be done proportionally so that stretching and distortion does not occur. Designs may be watermarked. If you need a logo designed for a specific purpose or need more assistance, contact the Director of Community and Media Relations. All marketing and promotional materials must be reviewed and approved by the College’s Marketing Department prior to distribution or publication.

Typography

Consistent typography creates continuity in communications and contributes to overall college branding. “LATO” is the college’s primary font used in current advertising campaigns and other promotional materials, with “Lato Black” frequently used for headings and subheadings. However, other fonts are used in designs for impact, practicality or to create a specific effect. In general correspondence as well as in reports and other official documents and communications, “Calibri” is preferred.

Official Colors

JSCCPurple

Purple (Primary)

  • Hex # = 6f2877
  • RGB = 111, 40, 119
  • CMYK = 68, 100, 19, 6
  • PMS 259 c

JSCC Secondary Color Grey

Gray (Secondary)

  • Hex # = 808080
  • RGB = 128, 128, 128
  • CMYK = 52, 43, 43, 8
  • PMS Cool Gray 9 c