Branding Standards

Jefferson State’s official colors, logos and other marketing graphics are included below. These designs should not be altered in any way without approval by the Office Community and Media Relations. When inserting these and other images into a document, resizing should only be done proportionally so that stretching and distortion does not occur. Designs may be watermarked. If you need a logo designed for a specific purpose or need more assistance, contact the Director of Community and Media Relations.


Consistent typography creates continuity in communications and contributes to overall college branding. “LATO” is the college’s primary font used in current advertising campaigns and other promotional materials, with “Lato Black” frequently used for headings and subheadings. However, other fonts are used in designs for impact, practicality or to create a specific effect. In general correspondence as well as in reports and other official documents and communications, “Calibri” is preferred.

Official Colors


Purple (Primary)

  • Hex # = 6f2877
  • RGB = 111, 40, 119
  • CMYK = 68, 100, 19, 6
  • PMS 259 c

JSCC Secondary Color Grey

Gray (Secondary)

  • Hex # = 808080
  • RGB = 128, 128, 128
  • CMYK = 52, 43, 43, 8
  • PMS Cool Gray 9 c